An edition of Global advertising in a global culture
(2016)
Global advertising in a global culture
by Thomas H. P. Gould
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| Edition | Availability |
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1
Global advertising in a global culture
2016, Rowman & Littlefield Publishers
in English
081088643X 9780810886438
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Book Details
Table of Contents
Acknowledgments
Introduction
Global history of advertising, part one (prior to 1993)
Global history of advertising, part two (1993 and after)
Culture transfer at web speed
Individualism in an apps and culture world
Apps and the small screen tv
Individualism and the rise of the global consumer
Online advertising and risk, elitism, and gender
Children consumed by convergence via apps
Education and porous cultural borders
The future of e-advertising
One world agency : governments and advertising, states and consumerism
Index
About the author.
Edition Notes
Includes bibliographical references and index.
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- Created July 19, 2019
- 9 revisions
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| May 14, 2024 | Edited by dccain | Update covers |
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| May 4, 2023 | Edited by ImportBot | import existing book |
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