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"Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard's Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you're an innovative manager or an aspiring entrepreneur. How do some people turn ideas into enterprises that endure? Startup founders and business leaders young and old are taking advantage of the new, fast-paced, interconnected world and turning small notions into big business. But why do some people succeed when so many others fail? Now, Amy Wilkinson is the first to develop a comprehensive theory that explains how these new iconoclasts gain traction to achieve lasting results. Wilkinson conducted rigorous, lengthy interviews with today's most dynamic entrepreneurs including the founders of eBay, AirBnB, Yelp, LinkedIn, Chipotle, Spanx, Zipcar, Jetblue, PayPal, Gilt Groupe, and Revolution Foods, among others. Creators shows how these entrepreneurial creators built their companies. It delves into the belief of Elon Musk, founder of Tesla Motors, SpaceX, and Solar City, that "people are too self-limiting," reveals how AirBnB founder Joe Gebbia overcame obstacles to reach what he calls "Ramen Profitability," explains Stella & Dot founder Jessica Herrin's dictum that "there are no jobs on the unicorn farm," and shows how "Maryland's sweatiest football player," Kevin Plank, turned his somewhat comical problem into Under Armour, a $2 billion global sports brand. The men and women you'll meet in this book prove that entrepreneurship is accessible to everyone, and that by practicing six disciplines you can produce unexpected, creative, and wildly meaningful results"--
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Previews available in: English
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The creator's code: the six essential skills of extraordinary entrepreneurs
2015, Simon & Schuster
in English
- First Simon & Schuster hardcover edition.
1451666055 9781451666052
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2
The creator's code: the six essential skills of extraordinary entrepreneurs
2015, Simon & Schuster
in English
1471142523 9781471142529
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Book Details
Table of Contents
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Includes bibliographical references (pages 205-218) and index.
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- Created July 18, 2019
- 7 revisions
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December 20, 2023 | Edited by ImportBot | import existing book |
February 17, 2023 | Edited by ImportBot | import existing book |
December 21, 2022 | Edited by MARC Bot | import existing book |
July 22, 2021 | Edited by BharatKalluri | Added new cover |
July 18, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |