An edition of The brand IDEA (2013)

The brand IDEA

managing nonprofit brands with integrity, democracy, and affinity

First edition.

by

The brand IDEA
Nathalie Laidler-Kylander, Nat ...
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Last edited by MARC Bot
July 20, 2025 | History
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An edition of The brand IDEA (2013)

The brand IDEA

managing nonprofit brands with integrity, democracy, and affinity

First edition.

by

"Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sector-centric approach based on pride in social mission, participatory processes, shared values, key partnerships, and the role that brand plays to create greater cohesion within organizations. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands"--

Publish Date
Publisher
Jossey-Bass
Language
English
Pages
214

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Subjects

Nonprofit organizations, Marketing, Management, BUSINESS & ECONOMICS / Nonprofit Organizations & Charities, Nonprofit organizations, management, Associations sans but lucratif, Gestion, BUSINESS & ECONOMICS, Nonprofit Organizations & Charities
Edition Availability
Cover of: The brand IDEA
The brand IDEA: managing nonprofit brands with integrity, democracy, and affinity
2014, Jossey-Bass
in English - First edition.
Cover of: Brand IDEA
Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity
2013, Wiley & Sons, Incorporated, John
in English
Cover of: Brand IDEA
Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity
2013, Wiley & Sons, Incorporated, John
in English
Cover of: Brand IDEA
Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity
2013, Wiley & Sons, Incorporated, John
in English

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Book Details

Table of Contents

1. What is driving the paradigm shift and brand idea framework
2. What is brand anyway, and why should you manage it?
3. What you need to know : reviewing the building blocks of brand
4. Why the skeptics have it wrong : understanding the role and benefits of brand
5. Brand integrity
6. Brand democracy
7. Brand affinity
8. Implementing the brand idea : what to do and how to do it
9. The brand idea in specific situations
Conclusion: You can do it!

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658/.048
Library of Congress
HD62.6 .L35 2014, HD62.6, HF5415.1255, HD62.6 .L35 2013

The Physical Object

Pagination
xviii, 214 pages
Number of pages
214

Edition Identifiers

Open Library
OL27172867M
ISBN 10
111855583X
ISBN 13
9781118555835
LCCN
2013030361, 2013034069, 2013034493
OCLC/WorldCat
1001880065, 856579529, 856579635, 863676377

Work Identifiers

Work ID
OL19992755W

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