An edition of Air wars
(2013)
Air wars
television advertising and social media in election campaigns, 1952-2012
Sixth edition.
by Darrell M. West
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Subjects
Politics and government, Political campaigns, Television in politics, Political Advertising, Advertising, political, United states, politics and government, 1945-1953, United states, politics and government, 1989-, Advertising, political--united states, Television in politics--united states, Political campaigns--united states, Jf2112.a4 w47 2014, 324.7/3097309045Places
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| Edition | Availability |
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1
Air wars: television advertising and social media in election campaigns, 1952-2012
2013, CQ Press
in English
- Sixth edition.
1452239916 9781452239910
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Book Details
Table of Contents
The history of advertising
Qualities of effective ads
Buying air time
Ad messages
Media coverage of ads
Learning about the candidates
Setting the agenda
Playing the blame game
Ads in Congressional elections
Advertising and democratic elections.
Edition Notes
Includes bibliographical references (pages 175-192) and index.
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History
- Created July 18, 2019
- 6 revisions
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| December 20, 2023 | Edited by ImportBot | import existing book |
| December 21, 2022 | Edited by MARC Bot | import existing book |
| November 13, 2020 | Edited by MARC Bot | import existing book |
| October 10, 2020 | Edited by ImportBot | import existing book |
| July 18, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |