Impact of P2P and free distribution on book sales
by Brian O'Leary
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Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets, offers a fast and expansive connection to consumers, but content can also be copied and disseminated without publishers' control. Some publishers are torn between the efficiencies digital distribution provides and concerns over piracy and print-sale cannibalization. -- Publisher's description.
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Impact of P2P and free distribution on book sales
2009, O'Reilly Media
in English
0596157878 9780596157876
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Impact of P2P and Free Distribution on Book Sales
2009, O'Reilly Media, Incorporated
in English
059655088X 9780596550882
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Photocopy. 2009.
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- Created July 1, 2019
- 1 revision
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| July 1, 2019 | Created by MARC Bot | Imported from Internet Archive item record |