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Media relations professionals must know how to stay ahead of the game to be effective in today's complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called "virtually an encyclopedia of media relations" by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors' extensive experience in the U.S. and around the world. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results. - Publisher.
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Subjects
Mass media and business, Public relationsShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
On Deadline: managing media relations
2013, Waveland Press
Paperback
in English
1478603402 9781478603405
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2
On Deadline: Managing Media Relations
February 1988, Waveland Press
Paperback
in English
088133345X 9780881333459
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Libraries near you:
WorldCat
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- Created June 26, 2017
- 6 revisions
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December 20, 2023 | Edited by ImportBot | import existing book |
December 18, 2022 | Edited by MARC Bot | import existing book |
November 12, 2020 | Edited by MARC Bot | import existing book |
June 26, 2017 | Edited by Bryan Tyson | Added new cover |
June 26, 2017 | Created by Bryan Tyson | Added new book. |