Long before "going green" was mainstream, Dr. Seuss's Lorax spoke for the trees and warned of the dangers of disrespecting the environment. In this cautionary rhyming tale (printed on recycled paper) we learn of the Once-ler, who came across a valley of Truffula Trees and Brown Bar-ba-loots, and how his harvesting of the tufted trees changed the landscape forever. - Publisher. The Lorax is the story of a boy who's looking for answers. Living in a ruined town, this little guy wants to know the story of the Lorax, so he goes to the Once-ler, an elderly inventor/manufacturer. Doc Brown -- ahem, the Once-ler -- tells the boy how the town came to be ruined, and most importantly, what he can do to turn things around. Who exactly was this this Lorax character, what was it doing here, and why was it taken away? These are questions only a man name the Once-ler can answer. The Once-ler's last words to the boy: "Grow a forest. Protect it from axes that hack./ Then the Lorax/ and all of his friends/ may come back." - shmoop.com