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This free textbook introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business.
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Publish Date
2013
Publisher
Bookboon.com
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Book Details
Table of Contents
Sisältö
Introduction
Why Strategy?
The Formulation of Strategy
Schools of strategy
Levels of strategy
Process of strategy
Types of Strategy
Stakeholder theory
External Analysis
Internal Analysis
Integration
Human resources management HRM
Culture
SWOT Analysis
Generic Strategy
Managing change
Growth and Decline
Globalization and International Strategy
The Basis of Strategy: Structure
References
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Links outside Open Library
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History
- Created September 22, 2015
- 4 revisions
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August 22, 2020 | Edited by ISBNbot2 | normalize ISBN |
September 22, 2015 | Edited by Alice Kirk | Edited without comment. |
September 22, 2015 | Edited by Alice Kirk | Added new cover |
September 22, 2015 | Created by Alice Kirk | Added new book. |