An edition of THE MOMENT OF CLARITY: USING THE HUMAN SCIENCES TO SOLVE YOUR TOUGHEST BUSINESS PROBLEMS
(2014)
THE MOMENT OF CLARITY: USING THE HUMAN SCIENCES TO SOLVE YOUR TOUGHEST BUSINESS PROBLEMS
by Christian Madsbjerg
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"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--
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Previews available in: English
Subjects
Social sciences and management, Management, Psychological aspects, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS, Strategic Planning, Decision-Making & Problem Solving, Verbraucherverhalten, Strategisches Management, Business planning, Consumer behavior| Edition | Availability |
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THE MOMENT OF CLARITY: USING THE HUMAN SCIENCES TO SOLVE YOUR TOUGHEST BUSINESS PROBLEMS
2014, HARVARD BUSINESS REVIEW PRESS, Harvard Business Review Press
in English
1422191907 9781422191903
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- Created April 3, 2014
- 12 revisions
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| May 14, 2025 | Edited by MARC Bot | import existing book |
| October 7, 2024 | Edited by MARC Bot | import existing book |
| March 8, 2023 | Edited by MARC Bot | import existing book |
| January 14, 2023 | Edited by ImportBot | import existing book |
| April 3, 2014 | Created by Zia-ur-Rehman | Added new book. |