An edition of Marketing fashion
(2012)
Marketing fashion
a global perspective
by Patricia Mink Rath
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Fashion merchandisingShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Pt 1. Defining fashion marketing and how it works. Developing and maintaining profitable customer relationships ; Participating in the global fashion marketplace ; Understanding fashion consumer and business buyer behavior
Pt. 2. Building a fashion marketing strategy. Creating a company marketing strategy ; Obtaining and using fashion marketing information ; Creating the right relationships with fashion customers
Pt. 3. Focusing marketing mix elements on the fashion consumer. Branding strategies for fashion goods and services ; Developing new fashion products and monitoring their life cycles ; Pricing : identifying and promoting customer value ; Fashion marketing channels and supply chain management ; Fashion wholesaling and retailing
Pt. 4. Communicating fashion's value through promotion. Promoting fashion goods and services ; Promoting fashion through personal setting and direct marketing ; Fashion advertising, sales promotion, and public relations.
Edition Notes
Includes bibliographical references (p. 480-481) and index.
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History
- Created August 8, 2012
- 3 revisions
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| September 17, 2022 | Edited by ImportBot | import existing book |
| October 17, 2020 | Edited by MARC Bot | import existing book |
| August 8, 2012 | Created by LC Bot | Imported from Library of Congress MARC record |