An edition of Consumer behaviour
(2011)
Consumer behaviour
a European outlook
2nd ed.
by Leon G. Schiffman
- 0 Ratings
- 0 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Places
EuropeShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
An introduction to the study of consumer behaviour
Consumer research
Market segmentation
Consumer decision-making
Consumer motivation
Personality and consumer behaviour
Consumer perception
Consumer learning
Consumer attitude formation and change
Communication and consumer behaviour
Reference groups and family influences
Social class and consumer behaviour
The influence of culture and subculture on consumer behaviour
Cross-cultural consumer behaviour : an international perspective
Consumer influence and the diffusion of innovations
Consumer decision-making-again.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
History
- Created December 29, 2011
- 1 revision
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
| December 29, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |