An edition of Media today (2010)

Media today

an introduction to mass communication

4th ed.

by

Media today
Joseph Turow, Joseph Turow
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Last edited by ImportBot
June 22, 2023 | History
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An edition of Media today (2010)

Media today

an introduction to mass communication

4th ed.

by

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Publish Date
Publisher
Routledge
Language
English

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Subjects

Mass media
Edition Availability
Cover of: Media today
Media today: an introduction to mass communication
2010, Routledge
in English - 4th ed.

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Book Details

Table of Contents

Understanding the nature of mass media. Understanding mass media and the importance of media literacy
Making sense of the media business
Formal and informal controls on media content : government regulation, self-regulation, and ethics
Making sense of research on media effects and media culture
Media giants and cross-media activities. A world of blurred media boundaries
Understanding the strategies of media giants
The print media. The book industry
The newspaper industry
The magazine industry
The electronic media. The recording industry
The radio industry
The motion picture industry
The television industry
The internet and video game industries
Advertising and public relations
The advertising industry
The public relations industry
Epilogue.

Edition Notes

Includes bibliographical references and index.

Published in
New York

Classifications

Dewey Decimal Class
302.23
Library of Congress
P90 .T874 2010, P90.T874 2010

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL25106739M
ISBN 13
9780415876070, 9780203836514, 9780415876087
LCCN
2010023865

Work Identifiers

Work ID
OL16295910W

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