An edition of Advertising and integrated brand promotion (2012)

Advertising and integrated brand promotion

6th ed.

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  • 4 Want to read
Cover of: Advertising and integrated brand promotion by Thomas C. O'Guinn, Thomas C. O'Guinn
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Last edited by ImportBot
December 19, 2023 | History
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An edition of Advertising and integrated brand promotion (2012)

Advertising and integrated brand promotion

6th ed.

by

  • 4 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
South-Western, Cengage Learning
Language
English
Pages
693

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Buy this book

Previews available in: English

Subjects

Advertising media planning, Branding (Marketing), Advertising, Stratégie de marque, Plans médias, Branding
Edition Availability
Cover of: Advertising and integrated brand promotion
Advertising and integrated brand promotion
2012, South-Western, Cengage Learning
in English - 6th ed.

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Book Details

Edition Notes

Includes bibliographical references and index.

Published in
Mason, OH

Classifications

Library of Congress
HF5821 .O34 2012, , HF5821 .A28 2012

The Physical Object

Pagination
xii, 693 p. :
Number of pages
693

Edition Identifiers

Open Library
OL25082082M
ISBN 10
0538473320
ISBN 13
9780538473323
LCCN
2011920095
OCLC/WorldCat
657601776, 747882221

Work Identifiers

Work ID
OL16219213W

Source records

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