An edition of Crossing the chasm (1999)

Crossing the chasm

marketing and selling high-tech products to mainstream customers

Rev. ed.

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Cover of: Crossing the chasm by Geoffrey A. Moore
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Last edited by ImportBot
December 19, 2023 | History
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An edition of Crossing the chasm (1999)

Crossing the chasm

marketing and selling high-tech products to mainstream customers

Rev. ed.

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
HarperBusiness
Language
English
Pages
227

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Previews available in: English

Subjects
Spitzentechnologie, Selling, High technology, Verkooptechnieken, Marketing, Hoogwaardige technologie, Technological innovations, High technology industries

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Edition Availability
Cover of: Crossing the chasm
Crossing the chasm: marketing and selling high-tech products to mainstream customers
1999, HarperBusiness
in English - Rev. ed.
Libraries near you: WorldCat

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Book Details

Published in

New York

Table of Contents

Discovering the chasm --
If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Crossing the chasm --
D-day analogy --
Targt the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Getting beyond the chasm.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5439.H54 M66 1999, HF5439.H54M66 1999

The Physical Object

Pagination
xxi, 227 p. ;
Number of pages
227

ID Numbers

Open Library
OL24938793M
Internet Archive
crossingchasmma00moor
ISBN 10
0066620023, 0887307175
ISBN 13
9780066620022, 9780887307171
LCCN
98055078
OCLC/WorldCat
40516822

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2023 Edited by ImportBot import existing book
November 15, 2022 Edited by ImportBot import existing book
November 12, 2022 Edited by ImportBot import existing book
March 1, 2022 Edited by ImportBot import existing book
August 8, 2011 Created by ImportBot Imported from Internet Archive item record.