An edition of Successful marketing
(2008)
Successful marketing
secrets & strategies
1st ed.
by Rhonda M. Abrams
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Synopsis: A complete guide to all aspects of Marketing including a step-by-step Marketing Plan. From the creators of the #1 business plan guide, The Successful Business Plan: Secrets & Strategies, Marketing: Secrets & Strategies provides entrepreneurs, marketing professional and students everything they need to create a successful marketing plan, increase sales, and make more money. This comprehensive book covers Marketing Essentials. The full range of marketing tactics and vehicles, online marketing, and includes complete Marketing Plan.
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| Edition | Availability |
|---|---|
1
Successful marketing: secrets & strategies
2008, The Planning Shop
in English
- 1st ed.
1933895055 9781933895055
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Book Details
Table of Contents
Part 1: Marketing Essentials
1: Success takes marketing
2: Why people buy
3: Your target market
4: Taking on the competition
5: Acquiring and retaining customers
6: Your brand and core message
7: Brand identity
8: Your marketing goals
Part 2: Traditional Advertising
9: Advertising in traditional media
10: Advertising in print
11: Advertising on radio
12: Advertising on TV
Part 3: Person-To-Person Marketing
13: Power of person-to-person
14: Networking
15: Word-of-mouth marketing
16: Trade shows
17: Public relations
Part 4: Print Marketing
18: Marketing in print
19: Print collateral
20: Direct mail
Part 5: Online Marketing
21: Get online
22: Websites
23: Search engine optimization and marketing
24: Email marketing
25: Other online advertising
26: Social networking, blogs, and other online tactics
Part 6: Other Types Of Marketing
27: More ways to reach your customers
28: In-store marketing and sampling
29: Signs, other ads, and out-of-the box marketing
Part 7: Pulling It All Together
30: Creating your marketing plan
Index.
Edition Notes
Includes index.
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History
- Created July 29, 2011
- 4 revisions
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| May 11, 2023 | Edited by ImportBot | import existing book |
| September 25, 2020 | Edited by MARC Bot | import existing book |
| July 16, 2019 | Edited by MARC Bot | import existing book |
| July 29, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |