How to conduct your own survey
by Priscilla Salant
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How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to: a) Determine which type of survey is best for you; b) Estimate the cost of your survey; c) Conduct mail, telephone, and face-to-face surveys; d) Draw accurate samples; e) Write effective questionnaires; f) Compile and report results; g) Avoid common survey errors; h) Find reliable outside assistance; i) And much more. -- Back cover.
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How to Conduct Your Own Survey
2008, Wiley & Sons, Incorporated, John
in English
0470340568 9780470340561
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Book Details
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Includes bibliographical references (p. 223-225) and index.
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- Created July 8, 2011
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