An edition of Why she buys
(2009)
Why she buys
the new strategy for reaching the world's most powerful consumers
1st ed.
by Bridget Brennan
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| Edition | Availability |
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Why she buys: the new strategy for reaching the world's most powerful consumers
2009, Crown Business
in English
- 1st ed.
0307450384 9780307450388
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Book Details
Table of Contents
Women are females first and consumers second --
Women are the mother lode : what they didn't teach you in business school --
Getting to know the locals : a tour of the genders --
The five global trends driving female consumers --
Pink is not a strategy : creating products with a female focus --
Marketing to women : the difference between sex appeal and gender appeal --
The last three feet : fundamentals of selling to women --
We have seen the future, and it is female : applying the knowledge to your business --
The X to Y mencyclopedia : bridging the gender gap, one word at a time.
Edition Notes
Includes bibliographical references and index.
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