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An edition of Essentials of health care marketing (2011)

Essentials of health care marketing

3rd ed.

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Essentials of health care marketing
Eric N. Berkowitz, Eric N. Ber ...
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Last edited by ImportBot
December 19, 2023 | History
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An edition of Essentials of health care marketing (2011)

Essentials of health care marketing

3rd ed.

by

  • 2 Want to read

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Publish Date
Publisher
Jones & Bartlett Learning
Language
English
Pages
516

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Subjects

Medical care Marketing Marketing of Health Services Medical care, marketing
Edition Availability
Cover of: Essentials of health care marketing
Essentials of health care marketing
2011, Jones & Bartlett Learning
in English - 3rd ed.

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Book Details

Table of Contents

The meaning of marketing
Marketing strategy
The environment of marketing strategy
Buyer behavior
Marketing research
Market segmentation
Developing customer loyalty
Product strategy
Price
Distribution
Promotion
Advertising
Sales and sales management
Controlling and monitoring.

Edition Notes

Includes bibliographical references and index.

Published in
Boston

Classifications

Dewey Decimal Class
362.1068/8
Library of Congress
RA410.56 .B46 2011, RA410.56.B46 2011

The Physical Object

Pagination
p. ;
Number of pages
516

Edition Identifiers

Open Library
OL24566645M
ISBN 13
9780763783334
LCCN
2010017563
OCLC/WorldCat
610144643
Amazon ID (ASIN)

Work Identifiers

Work ID
OL15616427W

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