An edition of Interactive marketing (2010)

Interactive marketing

revolution or rhetoric?

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Interactive marketing
Christopher Miles, Christopher ...
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Last edited by ImportBot
November 19, 2010 | History
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An edition of Interactive marketing (2010)

Interactive marketing

revolution or rhetoric?

by

  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Routledge
Language
English
Pages
242

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Subjects

Interactive marketing

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Edition Availability
Cover of: Interactive marketing
Interactive marketing: revolution or rhetoric?
2010, Routledge
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

The rhetoric of interactivity
The interactivity crisis and marketing discourse
A radical constructivist's marketing construction
The rendition of the consumer's voice
Customer communities and the grammar of control
The autism of relationship marketing
A recursive, invitational model of marketing interactivity.

Edition Notes

Includes bibliographical references and index.

Published in
New York
Series
Routledge interpretive marketing research -- 12, Routledge interpretive marketing research series -- 12.

Classifications

Dewey Decimal Class
658.8/7
Library of Congress
HF5415.1264 .M55 2010

The Physical Object

Pagination
242 p. :
Number of pages
242

ID Numbers

Open Library
OL24448926M
ISBN 10
0415801710, 0203852079
ISBN 13
9780415801713, 9780203852071
LCCN
2009045446
OCLC/WorldCat
465330259

Source records

Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 19, 2010 Created by ImportBot Imported from Library of Congress MARC record