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Last edited by Stephen Francoeur
July 7, 2010 | History
This book is for people who write content for the web. It might also be called something like "writing for the web." It will be especially helpful for bloggers and website content editors. It's a reference book; it's not really meant to be read cover-to-cover but to be referred to for help and ideas when you need them.
Check nearby libraries
Buy this book
Subjects
blogging, email, html, web design, style guide, copywriting, online copywritingShowing 1 featured edition. View all 1 editions?
Edition | Availability |
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1
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
2010, St. Martin's Griffin
Paperback
in English
031256984X 9780312569846
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Libraries near you:
WorldCat
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Book Details
Table of Contents
Preface
Introduction
Section I. Write for an Online Audience
Chapter 1. Write for the Web
Chapter 2. Identify Your Audience
Chapter 3. Define Your Voice
Chapter 4. Construct Clear, Compelling Copy
Section II. Speak to Your Entire Audience
Chapter 5. Be Inclusive, Write for the World
Chapter 6. Make Your Site Accessible for Everyone
Section III. Write UI Text, Email, and Mobile-Friendly Content
Chapter 7. Write Clear User-Interface Text
Chapter 8. Write Engaging Email and Newsletters
Chapter 9. Streamline Text for Mobile Devices
Section IV. Manage the Mechanics
Chapter 10. Punctuate Proficiently
Chapter 11. Abbreviate, Capitalize, and Treat Titles Consistently
Chapter 12. Apply a Consistent Style for Numbers
Section V. Clean Up Your Copy
Chapter 13. Shorten and Strengthen Sentences
Chapter 14. Avoid Common Pitfalls in Word Choice, Grammar, and Spelling
Chapter 15. Proofread and Test Before You Publish
Section VI. Resources
Chapter 16. Get Familiar with Basic Webpage Coding
Chapter 17. Optimize Your Site for Search Engines
Chapter 18. Understand the Basics of U.S. Law for Online Content
Chapter 19. Keep a Word List
Exercise Answer Keys
Acknowledgments
Notes
Selected Bibliography
Index
Edition Notes
Classifications
The Physical Object
ID Numbers
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July 7, 2010 | Edited by Stephen Francoeur | Edited without comment. |
July 7, 2010 | Edited by Stephen Francoeur | Edited without comment. |
July 7, 2010 | Edited by Stephen Francoeur | Edited without comment. |
July 7, 2010 | Edited by Stephen Francoeur | Edited without comment. |
July 7, 2010 | Created by Stephen Francoeur | Created new edition record. |