The Yahoo! Style Guide

The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

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Last edited by Stephen Francoeur
July 7, 2010 | History

The Yahoo! Style Guide

The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

  • 9 Want to read

This book is for people who write content for the web. It might also be called something like "writing for the web." It will be especially helpful for bloggers and website content editors. It's a reference book; it's not really meant to be read cover-to-cover but to be referred to for help and ideas when you need them.

Publish Date
Language
English

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Cover of: The Yahoo! Style Guide

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Book Details


Table of Contents

Preface
Page xi
Introduction
Page xiii
Section I. Write for an Online Audience
Chapter 1. Write for the Web
Page 3
Chapter 2. Identify Your Audience
Page 17
Chapter 3. Define Your Voice
Page 27
Chapter 4. Construct Clear, Compelling Copy
Page 49
Section II. Speak to Your Entire Audience
Chapter 5. Be Inclusive, Write for the World
Page 75
Chapter 6. Make Your Site Accessible for Everyone
Page 103
Section III. Write UI Text, Email, and Mobile-Friendly Content
Chapter 7. Write Clear User-Interface Text
Chapter 8. Write Engaging Email and Newsletters
Page 159
Chapter 9. Streamline Text for Mobile Devices
Page 189
Section IV. Manage the Mechanics
Chapter 10. Punctuate Proficiently
Page 197
Chapter 11. Abbreviate, Capitalize, and Treat Titles Consistently
Page 233
Chapter 12. Apply a Consistent Style for Numbers
Page 261
Section V. Clean Up Your Copy
Chapter 13. Shorten and Strengthen Sentences
Page 287
Chapter 14. Avoid Common Pitfalls in Word Choice, Grammar, and Spelling
Page 317 |
Chapter 15. Proofread and Test Before You Publish
Page 353
Section VI. Resources
Chapter 16. Get Familiar with Basic Webpage Coding
Page 371
Chapter 17. Optimize Your Site for Search Engines
Page 393
Chapter 18. Understand the Basics of U.S. Law for Online Content
Page 419
Chapter 19. Keep a Word List
Page 431
Exercise Answer Keys
Page 479
Acknowledgments
Page 491
Notes
Page 493
Selected Bibliography
Page 497
Index
Page 499

Edition Notes

Copyright Date
2010

Classifications

Dewey Decimal Class
006.7
Library of Congress
TK5105.888 .B368 2010

The Physical Object

Format
Paperback
Pagination
512

ID Numbers

Open Library
OL24325576M
ISBN 13
9780312569846
OCLC/WorldCat
432984972

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 7, 2010 Edited by Stephen Francoeur Edited without comment.
July 7, 2010 Edited by Stephen Francoeur Edited without comment.
July 7, 2010 Edited by Stephen Francoeur Edited without comment.
July 7, 2010 Edited by Stephen Francoeur Edited without comment.
July 7, 2010 Created by Stephen Francoeur Created new edition record.