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Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.
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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Commercial Photography Handbook: Business Techniques for Professional Digital Photographers
2012, Amherst Media, Incorporated
in English
1584285613 9781584285618
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2 |
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3
Commercial Photography Handbook: Business Techniques for Professional Digital Photographers
2009, Amherst Media, Incorporated
in English
1584285621 9781584285625
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- Created July 1, 2010
- 9 revisions
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February 26, 2022 | Edited by ImportBot | import existing book |
November 13, 2020 | Edited by MARC Bot | import existing book |
June 29, 2019 | Edited by MARC Bot | import existing book |
June 29, 2019 | Edited by MARC Bot | import existing book |
July 1, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |