Are you having difficulty building customer loyalty? Do you focus too much on bringing in new customers when you can't even keep the existing ones? The more services you provide a customer, the more reasons they'll have to give you repeat business. Cross-selling is often looked at as pushing more products at the customer. In fact, cross-selling entails building lifetime relationships, problem solving, and even having your customers selling for you! Most importantly, it's an extremely effective way to increase your bottom line. In this information packed eWorkbook, Tony Alessandra provides revenue-enhancing methods to build lifelong customers through a creative mix of understanding the customer's needs, building product knowledge, and cultivating communication and trust. Topics covered include: Increasing customer satisfaction • Focusing on customer needs, one at a time; Developing product knowledge and mastery; Communicating effectively with the customer; Establishing trust between you and the customer; Turning customers into "Apostles"; This eWorkbook provides innovative strategies to keep customers coming back to your business, as well as tactics to build your own cross-selling process. This eWorkbook will make you many times more than what it costs you. It will cause you to think differently about what you say to your existing customers.