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Most of us want to make the right choices as consumers. But how can any one individual's choices make a difference? And, more importantly, what are the right choices?In this provocative new book Daniel Goleman shows that everything about what we buy and why is about to change. To date, he argues, our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional, focusing on single problems in isolation from the rest. Our 'green' awareness is so superficial we often do more harm than good by ignoring the adverse impacts of the far vaster proportion of what we buy and do.Ecological Intelligence shows how the phenomenon of radical transparency – the availability of complete information about all aspects of a product's history – is about to transform the power of consumers and the fate of business. Companies will no longer be able to control their own reputations. For the first time what they say will matter far less than what they actually do. They will be genuinely accountable.Ecological Intelligence sends a fresh and hopeful message to readers. By mobilizing consumers to create an enormous market force for virtuous business decisions, it is the essential handbook for understanding the coming information revolution.
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Previews available in: English
Subjects
Industries, Economic aspects of Environmentalism, Finance, Business, Science, Environmental aspects, Environmental aspects of Industries, Environmental aspects of Consumer behavior, Environmentalism, Consumer behavior, Nonfiction, Economic aspects of Environmental responsibility, Economic aspects, Environmental responsibility, Environnement, Comportement du consommateur, Aspects socio-économiques, Consumers, Environmental protection, Principe pollueur-payeur, BUSINESS & ECONOMICS / Green BusinessShowing 3 featured editions. View all 3 editions?
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Ecological Intelligence
2009, Broadway Books
Electronic resource
in English
0385530404 9780385530408
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Libraries near you:
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Ecological intelligence: how radical transparency transforms the marketplace
2009, Doubleday, Broadway Books
in English
- 1st ed.
0385527829 9780385527828
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The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence--revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves.We buy "herbal" shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don't know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a "mirage," and illuminates our wild inconsistencies in response to the ecological crisis.Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy.But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This "radical transparency" will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.
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