An edition of Selling the Invisible (1997)

Selling the Invisible

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  • ★★★ ★ 3.67 ·
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Cover of: Selling the Invisible by Harry Beckwith
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  • ★★★ ★ 3.67 ·
  • 3 Ratings
  • 22 Want to read
  • 0 Currently reading
  • 4 Have read
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Last edited by ImportBot
November 18, 2022 | History
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An edition of Selling the Invisible (1997)

Selling the Invisible

by

  • ★★★ ★ 3.67 ·
  • 3 Ratings
  • 22 Want to read
  • 0 Currently reading
  • 4 Have read

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

Publish Date
Publisher
Grand Central Publishing
Language
English

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Previews available in: English

Subjects
Marketing, Service industries, Business, Nonfiction, Dienstensector, Selling

Showing 6 featured editions. View all 6 editions?

Edition Availability
Cover of: Selling the Invisible
Selling the Invisible: A Field Guide to Modern Marketing
January 2, 2008, Hachette Audio
Audio CD in English - Abridged edition
Libraries near you: WorldCat
Cover of: Selling the Invisible
Selling the Invisible: A Field Guide to Modern Marketing
March 1, 2001, Texere
Hardcover in English - 1 edition
Libraries near you: WorldCat
Cover of: Selling the Invisible
Selling the Invisible
2001, Grand Central Publishing
Electronic resource in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Selling the Invisible
Selling the Invisible
2001, Grand Central Publishing
Electronic resource in English
Libraries near you: WorldCat
Cover of: Selling the Invisible
Selling the Invisible: A Field Guide to Modern Marketing
March 1, 1998, Warner Books
in English
Libraries near you: WorldCat
Cover of: Selling the invisible
Selling the invisible: a field guide to modern marketing
1997, Warner Books
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Published in
New York

The Physical Object

Format
Electronic resource

ID Numbers

Open Library
OL24271096M
ISBN 10
0446960659
OCLC/WorldCat
53289980
OverDrive
9AA2D8AA-08EA-4DEA-B72C-DC60510A4CE1

Source records

marc_overdrive MARC record
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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 18, 2022 Edited by ImportBot import existing book
July 29, 2012 Edited by VacuumBot Updated format 'electronic resource' to 'Electronic resource'
April 27, 2011 Edited by OCLC Bot Added OCLC numbers.
June 19, 2010 Edited by ImportBot Added new cover
June 18, 2010 Created by ImportBot Imported from marc_overdrive MARC record