An edition of Trading Up
(2004)
Trading Up
by Michael J. Silverstein
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Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these "new luxury" brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional "old luxury" goods. Trading Up has become the definitive book about this growing trend.
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Previews available in: English
Showing 5 featured editions. View all 5 editions?
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1
Trading Up: Tüketiciler Neden Lüks Ürün İster ve Şirketler Bu Ürünleri Nasıl Yaratır?
Oct 28, 2019, MediaCat Kitapları
paperback
6052314184 9786052314180
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2
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3
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4
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
April 29, 2008, Portfolio Trade
Paperback
in English
1591840708 9781591840701
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5
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
December 29, 2004, Portfolio Hardcover
Hardcover
in English
- Rev Upd edition
1591840805 9781591840800
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History
- Created June 17, 2010
- 3 revisions
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| July 29, 2012 | Edited by VacuumBot | Updated format 'electronic resource' to 'Electronic resource' |
| June 19, 2010 | Edited by ImportBot | Added new cover |
| June 17, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |