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A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company Explores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports" Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.
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Edition | Availability |
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1
ESPN The Company
2009, John Wiley & Sons, Ltd.
Electronic resource
in English
0470563982 9780470563984
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WorldCat
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2
ESPN: the company : the story and lessons behind the most fanatical brand in sports
2009, John Wiley & Sons
in English
047054211X 9780470542118
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Libraries near you:
WorldCat
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- Created June 17, 2010
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August 21, 2020 | Edited by ImportBot | import existing book |
August 21, 2020 | Edited by ImportBot | import existing book |
August 20, 2020 | Edited by ImportBot | import existing book |
July 29, 2012 | Edited by VacuumBot | Updated format 'electronic resource' to 'Electronic resource' |
June 17, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |