Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads Flyers, brochures, and invitations Direct mail campaigns Catalogs Web sites E-mail and Internet advertising Teleservicing Audiovisual materials Publicity tools and techniques And more!
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
---|---|
1
Do-It-Yourself Advertising and Promotion
2003, John Wiley & Sons, Ltd.
Electronic resource
in English
0471446475 9780471446477
|
aaaa
Libraries near you:
WorldCat
|
2
Do-it-yourself advertising and promotion: how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill.
2003, J. Wiley
in English
- 3rd ed.
0471273503 9780471273509
|
eeee
|
3
Do-it-yourself advertising and promotion: how to produce great ads, brochures, catalogs, direct mail, Web sites and more!
1997, Wiley, J. Wiley
in English
- 2nd ed.
0471154423 9780471154426
|
eeee
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?History
- Created June 16, 2010
- 8 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
January 7, 2023 | Edited by MARC Bot | import existing book |
September 15, 2021 | Edited by ImportBot | import existing book |
August 19, 2020 | Edited by ImportBot | import existing book |
July 28, 2014 | Edited by ImportBot | import new book |
June 16, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |