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Previews available in: English
Subjects
International Marketing, Methods, Internationalization, Export marketing, Business, ResearchPlaces
ManchesterShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
New Challenges to International Marketing
2009, Emerald Publishing Limited
in English
1848554699 9781848554696
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2
New challenges to international marketing
2009, Emerald JAI Press
Hardcover
in English
1848554680 9781848554689
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Book Details
Table of Contents
Edition Notes
Volume 20 of Advances in International Marketing, guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability and validity issues for construct measurement. The volume is organized in four part. Part one presents a selection of papers that focus on the internationalization process of the firm. Part two combines studies with a small firm perspective and a focus on entrepreneurship. In the Part 3 on collaborative relationships, three studies examine value creation in strategic alliances, investigate reasons for international joint venture dissolution and offer a conceptual contribution on diversification – whether diversification results in a firm’s value premium or a firm’s value discount. Part 4 is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by today’s scholars and managers alike.
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- Created May 20, 2010
- 8 revisions
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November 30, 2023 | Edited by MARC Bot | import existing book |
October 9, 2020 | Edited by ImportBot | import existing book |
August 2, 2020 | Edited by ImportBot | import existing book |
July 28, 2014 | Edited by ImportBot | import new book |
May 20, 2010 | Created by Rudolf R. Sinkovics | Created new edition record. |