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An edition of Qualitative research methods in public relations and marketing communications (2005)

Qualitative research methods in public relations and marketing communications

2nd ed.

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  • 2 Want to read
Cover of: Qualitative research methods in public relations and marketing communications by Christine Daymon, Christine Daymon
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An edition of Qualitative research methods in public relations and marketing communications (2005)

Qualitative research methods in public relations and marketing communications

2nd ed.

by

  • 2 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Routledge
Language
English

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Subjects

Methodology Public relations Research Qualitative research Marketing research Corporations
Edition Availability
Cover of: Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
2010, Routledge
in English - 2nd ed.
Cover of: Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications
2010, Taylor & Francis Group
in English
Cover of: Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications
2010, Taylor & Francis Group
in English
Cover of: Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications
2010, Taylor & Francis Group
in English
Cover of: Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications
2010, Taylor & Francis Group
in English
Cover of: Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications
2010, Taylor & Francis Group
in English
Cover of: Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications
2010, Routledge
in English
Cover of: Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications
2005, Taylor & Francis Group
in English

Add another edition?

Book Details

Table of Contents

The nature and usefulness of qualitative research for public relations and marketing communications
Selecting a topic and relating to your supervisor
Reviewing the literature & writing the research proposal
Ethical issues and access
Ensuring the quality of research
Choosing between different types of research
Case studies
Grounded theory
Ethnography
Discourse and critical discourse analysis
Phenomenology
Additional approaches : historical research and action research
Sampling
Interviews
Focus groups
Observation
Written, visual, and multi-media materials
Analyzing and interpreting the data
Writing the report
Mixed methods research
Finishing off.

Edition Notes

Includes bibliographical references and index.

Published in
New York, NY

Classifications

Dewey Decimal Class
659.2072
Library of Congress
HD59 .D347 2010

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL24080207M
ISBN 13
9780415471176, 9780415471183, 9780203846544
LCCN
2010004242

Work Identifiers

Work ID
OL15118251W

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