An edition of Advertising media planning
(2010)
Advertising media planning
7th ed.
by Jack Zanville Sissors
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Book Details
Table of Contents
Sample media plan presentation
The relationship among media, advertising, and consumers
Basic measurements and calculations
Advanced measurements and calculations
Marketing strategy and media planning
Strategy planning I: who, where, and when
Strategy planning II: weighting, reach, frequency, and scheduling
Selecting media classes : intermedia comparisons.
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- Created March 2, 2010
- 10 revisions
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| December 19, 2023 | Edited by ImportBot | import existing book |
| November 13, 2020 | Edited by MARC Bot | import existing book |
| October 9, 2020 | Edited by ImportBot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| March 2, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |