An edition of The competitive environment
(2007)
The competitive environment
cases in strategic management
by Robert J. Mockler
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| Edition | Availability |
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1
The competitive environment: cases in strategic management
2007, Marsh Publications
in English
0971313008 9780971313002
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Book Details
Table of Contents
Colgate-Palmolive Company : the oral care segment of the consumer products industry
Starbucks Corporation: the specialty coffee industry
Daimler Chrysler : the auto industry
Mitsubishi International Corporation : multinational trading companies
Credit Suisse First Boston, Inc. : the financial intermediary industry
Pfizer : the pharmaceutical industry
Applebee's International, Inc. a full-service casual restaurant
L.L.Bean : a multichannel retailer
Macromedia : the computer software industry
Universal Pictures Group : the entertainment and media industry : film.
Edition Notes
Includes bibliographical references and index.
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