An edition of Books for sale (2009)

Books for sale

the advertising and promotion of print since the fifteenth century

by , , and

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Books for sale
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Last edited by MARC Bot
July 31, 2019 | History
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An edition of Books for sale (2009)

Books for sale

the advertising and promotion of print since the fifteenth century

by , , and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.

Publish Date
Publisher
Oak Knoll Press, British Library
Language
English
Pages
191

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Subjects
Selling, Book industries and trade, Marketing, Books, Booksellers and bookselling, History, Boekhandel, Reclame, Books--marketing--history, Selling--books--history, Booksellers and bookselling--history, Book industries and trade--history, Z280 .b68 2009, 381/.4500209, 06.21, Language arts & disciplines

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Edition Availability
Cover of: Books for sale
Books for sale: the advertising and promotion of print since the fifteenth century
2009, Oak Knoll Press, British Library
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Books for sale
Books for sale: the advertising and promotion of print since the fifteenth century
2009, Oak Knoll Press, British Library, Oak Knoll Press and The British Library
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Sale advertisements for books printed in the fifteenth century / Lotte Hellinga
Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson
Printed advertisements: some variations in their use around 1700 / Michael Harris
Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock
Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson
From protection to promotion: the uses of the book jacket / Alan Powers
The use and effect of literary prizes in the late twentieth century / Peter Straus
Advertising books online: yesterday, today and tomorrow / Udo Göllmann.

Edition Notes

Includes bibliographical references and index.

Published in
New Castle, DE, London
Series
Publishing pathways, Publishing pathways

Classifications

Dewey Decimal Class
381/.4500209
Library of Congress
Z280 .B68 2009

The Physical Object

Pagination
xvi, 191 p. :
Number of pages
191

ID Numbers

Open Library
OL23980542M
ISBN 10
158456265X, 0712350853
ISBN 13
9781584562658, 9780712350853
LCCN
2009046880

Source records

Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 31, 2019 Edited by MARC Bot associate edition with work OL18636376W
December 30, 2009 Created by ImportBot Imported from Library of Congress MARC record