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An edition of Yes we did (2009)

Yes we did

an inside look at how social media built the Obama brand

by

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Yes we did
Rahaf Harfoush, Rahaf Harfoush
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Last edited by MARC Bot
July 30, 2019 | History
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An edition of Yes we did (2009)

Yes we did

an inside look at how social media built the Obama brand

by

  • 3.0 (1 rating)
  • 1 Have read

A member of the Obama campaign's New Media Team provides the ultimate social marketing case study! Explores the rationale behind MyBO, social networking profiles, and how the campaign organization was designed to to expand from the center into the heart of the grassroots movement.

Publish Date
Publisher
New Riders
Language
English
Pages
199

Previews available in: English

Subjects

Politics and government Social media Presidents Political campaigns Presidential candidates Election Marketing Computer network resources Social networks Presidents, united states, election Mass media, political aspects My.barackobama.com

People

Barack Obama

Places

United States

Times

2008 2001-2009
Edition Availability
Cover of: Yes We Did
Yes We Did: Cómo construimos la marca Obama a través de las redes sociales
Feb 23, 2010, Gestión 2000, Gestion 2000
paperback
Cover of: Yes We Did
Yes We Did: Cómo construimos la marca Obama a través de las redes sociales
Feb 23, 2010, Gestión 2000, Gestion 2000
paperback
Cover of: Yes we did
Yes we did: Cómo construimos la marca Obama a través de las redes sociales
2010, Ediciones Deusto
Paperback in Spanish
Cover of: Yes We Did
Yes We Did: Cómo construimos la marca Obama a través de las redes sociales
Feb 23, 2010, Gestión 2000, Gestion 2000
paperback
Cover of: Yes We Did
Yes We Did: Cómo construimos la marca Obama a través de las redes sociales
Feb 23, 2010, Gestión 2000, Gestion 2000
paperback
Cover of: Yes we did
Yes we did: an inside look at how social media built the Obama brand
2009, New Riders
in English
Cover of: Yes we did
Yes we did: an inside look at how social media built the Obama brand
2009, New Riders
in English
Cover of: Yes we did
Yes we did: an inside look at how social media built the Obama brand
2009, New Riders
in English
Cover of: Yes we did
Yes we did: an inside look at how social media built the Obama brand
2009, New Riders
in English
Cover of: Yes We Did! an Inside Look at How Social Media Built the Obama Brand
Yes We Did! an Inside Look at How Social Media Built the Obama Brand
2009, New Riders Publishing
in English

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Book Details

Table of Contents

Part one. The underdog: the rise of a movement. Introducing the junior senator
Up against the Clintons
The road to Denver
Understanding the past
Personal experience: Welcome to Obama land
Part two. The candidate: creating a compelling vision. Personalp experience: The race is on
The birth of a global brand
My.barackobama.com
Neighbor to neighbor
Email
Text messaging & mobile
The blog
Social networks
Video
Analytics and online ads
Part three. The president: a new beginning
Personal experience: Election day
The new face of government.

Edition Notes

My.barackobama.com.

Includes index.

Published in
Berkeley, CA

Classifications

Library of Congress
JK2281 .H37 2009

The Physical Object

Pagination
xiv, 199 p. :
Number of pages
199

Edition Identifiers

Open Library
OL23939273M
ISBN 10
0321631536
ISBN 13
9780321631534
LCCN
2009464262

Work Identifiers

Work ID
OL18549603W

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{{cite book|author=Rahaf Harfoush |date=2009 |title=Yes we did |publication-place=Berkeley, CA |publisher=New Riders |isbn=978-0-321-63153-4 |lccn=2009464262 |ol=23939273M}}