Playing bigger than you are

how to sell big accounts even if you're David in a world of Goliaths

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Last edited by ImportBot
March 28, 2025 | History

Playing bigger than you are

how to sell big accounts even if you're David in a world of Goliaths

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Publish Date
Publisher
John Wiley & Sons
Language
English
Pages
228

Buy this book

Book Details


Table of Contents

Selling to giants will transform your business
Small businesses are uniquely qualified to sell to giants
Finding friendly giants
How corporations buy
What's preventing you from winning big?
The mental side of selling to the giants
Positioning yourself to sell to the giants
Learning the buyer' language
Developing your sales presentation
Making a successful bid
You've won it, now build on it.

Edition Notes

Published in
Hoboken, N.J
Genre
Terminology

Classifications

Dewey Decimal Class
658.85
Library of Congress
HF5438.25 .B7454 2010, HF5438.25.B7454 2010

The Physical Object

Pagination
p. cm.
Number of pages
228

Edition Identifiers

Open Library
OL23218023M
ISBN 13
9780470260357
LCCN
2009016552
OCLC/WorldCat
319498645
Goodreads
6397262

Work Identifiers

Work ID
OL13646411W

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 28, 2025 Edited by ImportBot Redacting ocaids
March 7, 2023 Edited by MARC Bot import existing book
January 14, 2023 Edited by ImportBot import existing book
December 20, 2021 Edited by ImportBot import existing book
May 16, 2009 Created by ImportBot Imported from Library of Congress MARC record