An edition of MothersWork
(1999)
MothersWork
how a young mother started a business on a shoestring and built it into a multi-million dollar company
1st ed
by Rebecca Matthias
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Chronicles how a young mother without much money started what turned into a multi-million-dollar company selling maternity clothing for professional women.
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MothersWork: how a young mother started a business on a shoestring and built it into a multi-million dollar company
1999, Doubleday
in English
- 1st ed
0385495900 9780385495905
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Book Details
Table of Contents
Starting up (where ideas come from and how to test them in the marketplace)
My first catalog (the nuts and bolts of launching a mail-order business)
If you build it, they will buy it (how to buy or manufacture your product)
Asking for help (the ten commandments of combining a new business with a new family)
The toddler years: my company learns to walk (getting the hand of cash flow, credit, publicity, technology, taxes, you name it)
Franchising takes us forward (everything you need to know about franchising but didn't know whom to ask)
Growing pains (how to raise money and keep the cash flowing)
Managing chaos (how to handle disasters and other unforeseeable crisis
count on them!)
Getting to yes (the art of negotiating)
Going public (IPOs, the street,a private jet, and realizing your dream)
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