"Health Care Market Strategy: From Planning to Action, Third Edition teaches you, step-by-step, how to develop and execute a successful marketing strategy for health care facilities. It is a useful resource for anyone who has studied introductory marketing and needs the necessary steps and is ready to put those concepts learned into action. A standard reference for more than ten years, this book has been thoroughly revised to bring you the latest on strategy development, the market planning process, challenges of a competitive marketplace, developing a vision, and other critical aspects of health care marketing."--Jacket.
Subjects
| Edition | Availability |
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1
Health Care Market Strategy: From Planning to Action
Dec 14, 2018, Jones & Bartlett Learning
paperback
1284150402 9781284150407
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2
Health Care Market Strategy: .
2012, Jones & Bartlett Learning, LLC
in English
1449698689 9781449698683
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3
Health care market strategy: from planning to action
2004, Jones and Bartlett Publishers
in English
- 3rd ed.
0763747998 9780763747992
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4
Health Care Market Strategy
2003, Wiley & Sons, Incorporated, John
in English
0787964921 9780787964924
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Book Details
Edition Notes
Rev. ed. of: Health care marketing plans. 1991.
Includes bibliographical references and index.
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{{cite book|author=Steven G. Hillestad |date=2004 |title=Health care market strategy |publication-place=Sudbury, Mass |publisher=Jones and Bartlett Publishers |isbn=0-7637-4799-8 |lccn=2003018041 |oclc=52854065 |ol=21189148M}}