An edition of The entrepreneur's guide to marketing
(2008)
The entrepreneur's guide to marketing
by Robert F. Everett
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Book Details
Table of Contents
Marketing demystified
Marketing applied : a strategic overview of marketing
What do I want?
Your market and what it needs
Your operational environment
Assessing your own capabilities
Identifying and evaluating your competitors
Positioning your product or service
Pricing your products and services
Deciding on your marketing strategy
Developing and delivering your message
Getting your message out there
Selling effectively and ethically
Standing by your word
Calling in the pros
Conclusion.
Edition Notes
Includes bibliographical references and index.
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History
- Created October 18, 2008
- 11 revisions
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| November 14, 2022 | Edited by ImportBot | import existing book |
| September 17, 2021 | Edited by ImportBot | import existing book |
| December 20, 2020 | Edited by MARC Bot | import existing book |
| May 3, 2017 | Edited by ImportBot | import new book |
| October 18, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |