An edition of The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value (1996)

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value

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Dhruv Grewal
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Last edited by WorkBot
December 15, 2009 | History
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An edition of The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value (1996)

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
34

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Subjects
Comparative advertising, Consumer behavior, Pricing, Psychological aspects of Comparative advertising, Psychological aspects of Pricing

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Edition Availability
Cover of: The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
1996, Marketing Science Institute
in English
  • Not in Library
Cover of: The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
1996, Marketing Science Institute
in English

Add another edition?

Book Details

Edition Notes

"May 1996."

Includes bibliographical references (p. 29-34)

Published in
Cambridge, Mass
Series
Report -- no. 96-103, Report (Marketing Science Institute) -- no. 96-103
Other Titles
Effects of price comparison advertising on buyers' perceptions of acquisition value and transaction value

The Physical Object

Pagination
34 p. :
Number of pages
34

ID Numbers

Open Library
OL18009624M

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December 15, 2009 Edited by WorkBot link works
October 9, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record