An edition of The effects of military advertising (1989)

The effects of military advertising

evidence from the advertising mix test

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The effects of military advertising
James N. Dertouzos
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Last edited by WorkBot
December 9, 2009 | History
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An edition of The effects of military advertising (1989)

The effects of military advertising

evidence from the advertising mix test

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Rand Corp.
Language
English
Pages
37

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Subjects
Advertising, Recruiting and enlistment, Recruiting, enlistment, United States, United States. Army
Places
United States

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Edition Availability
Cover of: The effects of military advertising
The effects of military advertising: evidence from the advertising mix test
1989, Rand Corp.
in English
  • Not in Library

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Book Details

Published in

Santa Monica, CA

Edition Notes

"Prepared for the Office of the Assistant Secretary of Defense for Force Management and Personnel."

"March 1989."

Includes bibliographical references.

Series
Rand note -- N-2907-FMP

The Physical Object

Pagination
xiii, 37 p. ;
Number of pages
37

ID Numbers

Open Library
OL17927179M

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History

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December 9, 2009 Edited by WorkBot link works
October 7, 2008 Created by ImportBot Imported from bcl_marc MARC record.