An edition of PR on a budget (2006)

PR on a budget

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
Cover of: PR on a budget by Leonard Saffir
Preview
Borrow Listen

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by MARC Bot
March 8, 2023 | History
Edit
An edition of PR on a budget (2006)

PR on a budget

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Kaplan Pub.
Language
English
Pages
241

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Public relations

Showing 2 featured editions. View all 2 editions?

Edition Availability
Cover of: PR on a budget
PR on a budget
2007, Kaplan Pub.
in English
Libraries near you: WorldCat
Cover of: PR on a Budget
PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed
November 1, 2006, Kaplan Business
Paperback in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

What is public relations? the engineering of perception
Everyone needs PR but I can't afford it
Big agency vs small : bigger is not always better
Strategy & tactics : who are we talking to?
Brainstorming : there are no bad ideas
Spin or win? assume media skepticism
The target media & media lists
Are you ready? getting the word out
There's more than the New York Times : television, radio, community newspapers & newsletters
How to stage manage the interview : don't blow it now
News conferences : build it and they might not come
Surveys, surveys, surveys : measuring public opinion
Crisis communications : what to do if disaster strikes
The internet : the new PR
Performance-based PR : changing the playing field
The worthy cause : PR to the rescue
Read, read, read and other ways to stay ahead
PR, advertising & journalism, synergies & frictions
Evaluating the pr program : the nuts and bolts of measurement
Learn from experience : mistakes you shouldn't make
The future of public relations : what now?

Edition Notes

Includes index.

Published in
Chicago, Ill

Classifications

Dewey Decimal Class
659.2
Library of Congress
HM1221 .S24 2007

The Physical Object

Pagination
xiii, 241 p. ;
Number of pages
241

ID Numbers

Open Library
OL17909078M
Internet Archive
pronbudgetfreech0000saff
ISBN 13
9781419523670
LCCN
2006020335
OCLC/WorldCat
70251118
Library Thing
2490530
Goodreads
608767

Source records

Internet Archive item record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Library of Congress MARC record
marc_nuls MARC record

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 8, 2023 Edited by MARC Bot import existing book
December 14, 2020 Edited by MARC Bot import existing book
July 15, 2019 Edited by MARC Bot import existing book
May 27, 2018 Edited by ImportBot import new book
October 7, 2008 Created by ImportBot Imported from Library of Congress MARC record