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This in-depth, behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Todayization" of newspapers threaten the values that have guided generations of American journalists.
Underwood takes readers on a tour of the large corporations that dominate today's media, uncovering how demands for high-profit, "reader-friendly" journalism are handcuffing journalists and turning the news into just another product in the great American sellathon. His lucid discussion draws from more than one hundred interviews with newspaper editors, reporters, and consultants, as well as from a three-year management policy survey administered to 429 newsroom employees at twelve daily newspapers.
Writing with anger but with a deep affection for the trade, he examines the growing economic pressures within the industry, the roots of the managerial revolution, and the impact of marketplace journalism on the operation of the newsroom and employee morale.
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Previews available in: English
Subjects
Newspapers, Newspaper publishing, Marketing, ManagementShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
When MBAs rule the newsroom: howthe marketers and managers are reshaping today's media
1995, Columbia University Press
in English
- New ed.
0231080484 9780231080484
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2
When MBAs rule the newsroom: how the marketers and managers are reshaping today's media
1993, Columbia University Press
in English
0231080484 9780231080484
|
aaaa
Libraries near you:
WorldCat
|
3
When MBAs rule the newsroom: how the marketers and managers are reshaping today's media
Publisher unknown
0231080484 9780231080484
|
zzzz
Libraries near you:
WorldCat
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Book Details
Edition Notes
Includes bibliographical references (p. [237]-241) and index.
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- Created April 1, 2008
- 17 revisions
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