An edition of The Crain adventure (1992)

The Crain adventure

the making & building of a family publishing company

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Last edited by MARC Bot
July 25, 2024 | History
An edition of The Crain adventure (1992)

The Crain adventure

the making & building of a family publishing company

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

The Crain Adventure tells the story behind the rise of Crain Communications as one of the world's premier business publishing companies. Written to celebrate the 75th anniversary year of Crain Communications, Inc., this book traces - through the career of its founder G. D. Crain, Jr. - the Company's early, formative years. From G. D.

Crain's arrival in Chicago in 1916 with, "only a few thousand dollars in capital and a great deal of optimism," this book chronicles Crain's first successes in trade magazine publishing, building up to the birth of what was to become the Company's flagship publication, Advertising Age. From the launch of Ad Age at the onset of the Depression, through the stormy years of World War II, and into the postwar economic boom, this book shows how, buoyed by G. D. Crain's boundless enthusiasm and sound business acumen, the magazine survived and prospered to become the international newspaper of marketing.

This book portrays how, with the encouragement and direction of Gertrude Crain, sons Rance and Keith continued the family tradition of success. Author Robert Goldsborough intertwines in his history the personalities of those who built the Company. Highlighting Crain's landmark successes - among them Business Insurance, Automotive News, Pensions & Investments, and Crain's regional business newspapers - this book is an inspiring portrayal of the making of a vibrant, growing publishing company.

Publish Date
Publisher
NTC Business Books
Language
English
Pages
132

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Previews available in: English

Edition Availability
Cover of: The Crain adventure
The Crain adventure: the making & building of a family publishing company
1992, NTC Business Books
in English

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Book Details


Edition Notes

"Published in conjunction with Crain Communications, Inc."
Includes index.

Published in
Lincolnwood, Ill., USA

Classifications

Dewey Decimal Class
381/.45002/0973
Library of Congress
Z473.C83 G64 1992

The Physical Object

Pagination
ix, 132 p. :
Number of pages
132

ID Numbers

Open Library
OL1705703M
ISBN 10
0844234850
LCCN
92007065
OCLC/WorldCat
25316837

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 25, 2024 Edited by MARC Bot import existing book
November 15, 2020 Edited by MARC Bot import existing book
March 27, 2018 Edited by ImportBot import new book
April 27, 2011 Edited by OCLC Bot Added OCLC numbers.
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record