An edition of Advertising age handbook of advertising
(1999)
Advertising age handbook of advertising
by Herschell Gordon Lewis
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Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your approach; Allocating the appropriate budget in order to get the results you want; identifying your product's Unique Selling Proposition (USP); choosing the most efficient media (from the ever-increasing number of options, including print, television, online, and alternative media); testing an advertisement's potential effectiveness; and evaluating your campaign's results.
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Previews available in: English
| Edition | Availability |
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1
Advertising age handbook of advertising
1999, NTC Business Books
in English
0844236705 9780844236704
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Includes index.
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| July 6, 2025 | Edited by MARC Bot | import existing book |
| January 7, 2023 | Edited by MARC Bot | import existing book |
| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| May 20, 2019 | Edited by MARC Bot | import existing book |
| July 31, 2014 | Created by ImportBot | import new book |