An edition of Marketing management
(2012)
Marketing management
14th [ed.]
by Philip Kotler
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Book Details
Table of Contents
Understanding marketing management
Defining marketing for the 21st century
Developing marketing strategies and plans
Capturing marketing insights
Collecting information and forecasting demand
Conducting marketing research
Connecting with customers
Creating long-term loyalty relationships
Analyzing consumer markets.
Edition Notes
Includes bibliographical references and index.
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| December 19, 2023 | Edited by ImportBot | import existing book |
| August 21, 2020 | Edited by ImportBot | import existing book |
| July 30, 2014 | Created by ImportBot | import new book |