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"In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: The special properties that make data such a powerful asset The hidden costs of flawed, outdated, or otherwise poor-quality data How to improve data quality for competitive advantage Strategies for exploiting your data to make better business decisions The many ways to bring data to market Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that."--Publisher website (November 2009).
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Organization, Information resources managementEdition | Availability |
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Data driven: profiting from your most important business asset
2008, Harvard Business School Press, Harvard Business Press
in English
1422119122 9781422119129
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- Created September 26, 2008
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November 29, 2023 | Edited by MARC Bot | import existing book |
March 7, 2023 | Edited by MARC Bot | import existing book |
November 2, 2021 | Edited by ImportBot | import existing book |
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September 26, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |