An edition of Globalization and its managerial implications
(2000)
Globalization and its managerial implications
by C. P. Rao
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Globalization and its managerial implications
2001, Quorum Books
in English
1567202632 9781567202632
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Globalization and Its Managerial Implications
2000, ABC-CLIO, LLC
in English
0313002800 9780313002809
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Book Details
Table of Contents
Conflicting competition policies in a globalized business environment : prospects for international cooperation and convergence / Victor V. Cordell and Erin A.C. Breland
Using cooperative strategies to compete in a changing world / Pervez N. Ghauri
Integrating country of origin into global marketing strategy : a review of U.S. marking statutes / Irvine Clarke III and Margaret Owens
Macrosegmentation schemes for the emerging Eastern European and former Soviet country markets / Angela D'Auria Stanton and C.P. Rao
A resource-based model of the internationalization process of the firm / D. Deo Sharma
The interface between global sourcing and marketing / C.P. Rao and Jerome Witt
International sourcing : entering and exiting different networks / Per Servais'
The impact of culture on the exporter-import agent contract / Amal Karunaratna, Lester W. Johnson, and C.P. Rao
The role of relationships in a global trading environment : a look at Taiwanese importers' perceptions of exporters from the United States, Japan, and Western Europe / Angela D'Auria Stanton, C.P. Rao, and Jacob Jou
Culture and communication : implications for sales force training involving intercultural interactions / Kumar C. Rallapalli and C.P. Rao
International copy testing : recent developments in the measurement of advertising effectiveness / Flemming Hansen
Are there global dimensions of beliefs toward advertising in general? A multicultural investigation / Srinivas Durvasula and Steven Lysonski
Globalization and its effects on strategies for small and medium-sized businesses / R.K. Asundi
International technology alliances : recent trends in the IT sector / P.M. Rao
Developing a normative framework of international marketing for the general insurance industry / David A. Yorke and Runar P. Andresen
Perceived attribute importance in China : an empirical investigation of consumption-oriented personal values / Zhengyuan Wang, C.P. Rao, and Douglas Vorhies
The European Union : the case of an evolving market / A. Ben Oumlil and Larbi Oumlil.
Edition Notes
Includes bibliographical references and index.
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History
- Created September 20, 2008
- 10 revisions
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| July 15, 2024 | Edited by MARC Bot | import existing book |
| March 7, 2023 | Edited by MARC Bot | import existing book |
| September 15, 2021 | Edited by ImportBot | import existing book |
| December 1, 2020 | Edited by MARC Bot | import existing book |
| September 20, 2008 | Created by ImportBot | Imported from Western Washington University MARC record |