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Last edited by Tom Morris
April 10, 2022 | History
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Subjects
Branding (Marketing), Market segmentation, Market shareShowing 1 featured edition. View all 1 editions?
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1
A niche share approach for assessing brand performance and identifying competitive groups
1994, Marketing Science Institute
in English
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Book Details
Edition Notes
"May 1994."
"Technical working paper."
Includes bibliographical references (p. 29-30)
The Physical Object
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- Created September 15, 2008
- 3 revisions
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April 10, 2022 | Edited by Tom Morris | merge authors |
December 15, 2009 | Edited by WorkBot | link works |
September 15, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |