An edition of Promotion has a negative effect on brand evaluations-- or does it? (1992)

Promotion has a negative effect on brand evaluations-- or does it?

additional disconfirming evidence

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Scott Davis
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December 15, 2009 | History
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An edition of Promotion has a negative effect on brand evaluations-- or does it? (1992)

Promotion has a negative effect on brand evaluations-- or does it?

additional disconfirming evidence

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
148

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Subjects
Brand choice, Consumers' preferences, Sales promotion

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Edition Availability
Cover of: Promotion has a negative effect on brand evaluations-- or does it?
Promotion has a negative effect on brand evaluations-- or does it?: additional disconfirming evidence
1992, Marketing Science Institute
in English
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Book Details

Edition Notes

Reprinted from the Journal of marketing research, vol. 29 (Feb. 1992)

"Special report"--Cover

"February 1992"--Cover

Includes bibliographical references

Published in
Cambridge, Mass
Series
Report -- no. 92-105, Report (Marketing Science Institute) -- no. 92-105
Other Titles
Journal of marketing research

The Physical Object

Pagination
p. 143-148 ;
Number of pages
148

ID Numbers

Open Library
OL14706857M

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December 15, 2009 Edited by WorkBot link works
September 14, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record