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An edition of Marketing scales handbook (1994)

Marketing scales handbook

a compilation of multi-item measures

by

Cover of: Marketing scales handbook by Gordon C. Bruner, Gordon C. Bruner
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Last edited by ImportBot
June 11, 2022 | History
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An edition of Marketing scales handbook (1994)

Marketing scales handbook

a compilation of multi-item measures

by

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Publish Date
Publisher
American Marketing Association
Language
English
Pages
1315

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Previews available in: English

Subjects

Marketing research Statistical methods Handbooks, manuals Scaling (Social sciences)
Edition Availability
Cover of: Marketing scales handbook
Marketing scales handbook: multi-item measures for consumer insight research
2013, GCBII Productions
in English - (Library version).
Cover of: Marketing scales handbook
Marketing scales handbook: a compilation of multi-item measures for consumer behavior & advertising research
2012, GCBII Productions LLC
in English - (Library version).
Cover of: Marketing scales handbook
Marketing scales handbook: a compilation of multi-item measures for consumer behavior & advertising research
2009, GCBII Productions, LLC
in English - (Library version).
Cover of: Marketing scales handbook
Marketing scales handbook: a compilation of multi-item measures
1994, American Marketing Association
in English

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Book Details

Edition Notes

Includes bibliographical references (p. 1306-1307) and indexes.

Published in
Chicago, Ill., USA

The Physical Object

Pagination
xiv, 1315 p. ;
Number of pages
1315

Edition Identifiers

Open Library
OL23376921M
ISBN 10
0877572518
LibraryThing
6599350

Work Identifiers

Work ID
OL13800741W

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