An edition of So what: how to communicate what really matters to your audience
(2009)
So what
how to communicate what really matters to your audience
1st ed.
by Mark Magnacca
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|---|---|
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So what: how to communicate what really matters to your audience
2009, FT Press
in English
- 1st ed.
0137158262 9780137158263
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Book Details
Table of Contents
What you need to know - in 850 words
Mindset- change your thinking, change your life
"Origin" how I learned to think this way you can too
"Filter" your world view
"Benefit" what's in it for them
Communicator-who you always wanted to be "yourself"
"Anticipating" winging it versus orchestration
"Positioning" getting your audience engaged
Reminder- tie a string around your finger
"Now what"! getting from where you are to where you want to be.
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| August 12, 2020 | Edited by ImportBot | import existing book |
| April 19, 2010 | Edited by WorkBot | update details |
| January 29, 2010 | Edited by WorkBot | add more information to works |
| December 11, 2009 | Created by WorkBot | add works page |